Why Do I Love to Shop?

pexels-photo-shopping
Why Do I Love to Shop? Morethananexpat

Red,  white & blue sweatsuit. Phone books. Reward. Annual Shopping Trips. $100 Budget. Coupons.

I have been taking one question with me to the yoga mat for each of my Bikram yoga classes. It is the closest I get to meditation these days. My monkey mind focuses on one question. These are the words that rose to the surface in my mind’s eye.

Red,  white & blue sweatsuit. Phone books. Reward. Annual Shopping Trip. $100 Budget. Coupons.

Red, white & blue sweatsuit. I don’t know how old I was. It was before junior high so I was maybe 11 or 12 years old. It was a surely a boy’s sweatsuit. It has red, white and blue color block horizontal stripes across the sweatshirt. I probably thought it looked fancy because of the white collar with three buttons. It looked like one of those rugby shirts that were so popular in the 80’s. I had matching red sweatpants with pockets. Pockets made them fancy. Pockets made them day wear. My European husband will laugh out loud when he reads this.

“I looked like Alvin, from “Alvin & The Chipmunks”, with a perm.”

And I had essentially a mullet perm hairdo with pink tortoise-shell round glasses perched atop chubby cheeks and buck teeth. I looked like Alvin, from “Alvin & The Chipmunks”, with a perm.

I loved it. I wore it with turquoise high top Chuck Taylor Converse that flipped down at the top to reveal a yellow lining. I loved those shoes.

I know this was before junior high because I vividly remember the playground and four square. Recess was basically the only time we were allowed to socialize at school. I was so proud of that outfit. Oh, my classmates let me have it. Playing four square, I remember the other players and other standing around laughing at me and my outfit.

That perm, those thick horizontal stripes, baggy pockets, circular eyeglasses. They did not help my chubby little body one bit. Oh, I was comfortable wearing them, but after my classmates got done with me at recess, my skin felt like it was on fire. I’m sure I cried. Which is like gasoline on a fire for tween girls’ laughter. It is a wonder I made it out of those years.

Phone Books. My twin sister and I used to deliver phone books. This was before the term “Side Hustle”. I think we spent one or two weekends delivering phone books in the biggest town in our area. Thank God we were not doing this in our hometown. The shame could have consumed me. We delivered phone books to earn money to spend on school clothes. It taught us the value of money. What it also taught me was to hate phone books. There were stack after stack of these things shrink wrapped and sitting in our garage. That plastic smell. The ink turning my finger tips black. The paper cuts. The value of money.

My mother made it work. She found a means to an end. I associate those phone books with shame and with being too poor to just buy school clothes like everyone else, but she was actually the first entrepreneur in my life. I tell myself I don’t know how to be an entrepreneur, but the seeds are all right there. I have been telling myself the wrong stories.

Reward. I associate shopping with a reward. I see shopping as a reward. Small wonder. Delivering these phone books was rewarded with a trip to the Chicago suburbs to go shopping for next fall’s school clothes. It was a big deal. The Chicago suburbs might as well have been the runways of Paris or Milan compared to my small town options. There was no internet shopping. There was no internet period. Sears catalog. Phone books, people.

Now I know why I snuck out of the office all those times to go shopping. In London when I worked 14 hour days, in Amsterdam when everyone hated bankers, in Wisconsin when I felt alone, on business trips when I felt so stressed, I went shopping. Whether it was stopping into an outlet mall in Wisconsin or meandering through Liverpool Street Station or buying too many souvenirs at a market in Istanbul or nipping into Marks & Spencer’s. It was all a reward. And if there was a sale, oh, there was no stopping me.

Annual Shopping Trip. My mother turned Fall School Shopping into a destination vacation. We stayed in a mid-range hotel (which seemed very posh to me). We ate out for dinner (at a place with cloth napkins). Sometimes we got to bring a friend along. We went to shopping malls with a population probably as large as our town. It was a cultural event.

We went for clothes, but it was an entire experience. Maybe that is what I crave when I walk into a store. I crave that excitement and experience. Maybe I miss my mother and my sisters.

And how I felt so cool walking into school in clothes I knew no one else had. This back fired big time. See red, white and blue sweatsuit above. Yep, that was definitely before high school. Blending in was crucial to my high school experience. I think that is a question for another yoga class, though.

$100 Budget. For some reason, I think we each had a budget of $100. That seems like a lot of money back then. We came back with a pile of clothes and shoes. I remember meticulously tallying the receipts. Being even is crucial for twins. Down to the cent, we had to be even. We definitely knew how much each of our pieces of clothing cost. If not immediately, it definitely now instilled a value of taking care of my belongings. I know this because I find myself saying it to my daughters and husbands.

Coupons. What is it with the American culture and coupons? Dutch people ask me this especially now that TLC starting running “Extreme Couponing” in The Netherlands. Scarcity. Marketing 101. It is ingrained in the American culture. Get it while it is cheaper. If you wait, you will have to pay more. Full price is for suckers. That is why coupons have expiration dates.

These shopping trips taught me to never pay full price for anything. It is a great lesson on the surface. Somehow, being on sale made something more valuable. How backward is that? Why doesn’t ‘being on sale’ mean “It is ugly and no one wants it”?

Coupons should have taught me to game the system. They should have taught me a bigger lesson that there is a system and it can be gamed. It taught me to how to consume the most possible. It also eventually made me realize that there is a huge margin built into most sticker prices.

I still find myself compulsively confessing to people that I bought something on sale or second-hand. Why do I do that? Another question for another yoga session. So many questions…

Advertisements